Pros and cons of Instagram marketing tools

There are lot of Instagram marketing tools, in this article we are discussing about pros and cons of these Instagram marketing tools, SocialPilot, Buffer, Iconosquare, Later, Buffer, Blog2Social, Awario, Kicksta. 

#digitalmarketing,#Socialmediamarketing,#Instagrammarketing,#instagrammarketingtool

1.     SocialPilot

·        Pros of SocialPilot

You can directly post images, Reels, Stories, or videos to your feeds with SocialPilot.

You can Schedule the first comment to your posts and include all related hashtags for good reach.

You can post exclusive image posts with the capability to set up custom watermark logos for separate business pages.

You can tag your friends and collaborators in your posts when scheduling them to your accounts.

You can engage with followers using Instagram inbox.

You can make your images Instagram-specific with its in-app editing tool.

You can schedule up to 500 Instagram posts all at once.

You can build with a full set of in-depth Instagram analytics and reports.

You can share your content on all social media platforms, not just Instagram with this tool.

·        Cons of SocialPilot

One of the annoying things about SocialPilot is its mobile app.

They have slight functionality with Instagram as it doesn't offer reel scheduling.

Sometimes bulk scheduling fails, and there isn't a notification or queue alert to let

you know something failed.

Their conference and support systems are not that good.

2.     Buffer

·        Pros of Buffer

It joins in with other social networks such as Facebook, LinkedIn, and Twitter.

It is really helpful because of its smooth UX guarantees that preliminary customers can learn it quickly.

There are all-inclusive analytics reports are accessible to help you plan better content tactics in the future.

·        Cons of Buffer

The price is relatively high.

Users frequently criticize of their social media profiles being detached from the platform.

When using Buffer, the default schedule can cause some misperception.

This tool sometimes not prioritize your posts, and because of this you should spend some extra time.

3.     Iconosquare

·        Pros of Iconosquare

This Instagram marketing tool Contains a feature called Conversations, which lets you to see what people are saying about you on your social media platforms.

This tool can spy on your opponents to see what’s working for them and learn how you can improve.

This can generate custom feeds that give you the suppleness to track influencers in your business.

·        Cons of Iconosquare

This tool offers limited social media integration. So, marketers will need a additional tool to track and schedule their other social media accounts.

Some users experience a defect UI if they upload too many posts to their Instagram or Facebook.

They removed the free plan and now only offer a 14-day trial.

4.     Later

·        Pros of Later

This tool comes with a free version for people who only want to manage a sole social media account.

You can use this visual planner tool to get what your images will look like on your profile before posting them.

You can use this feature to generate and schedule numerous images.

You can get access to some of valued premium choices.

·        Cons of Later

In this tool there are no plans for handling more than 6 social media accounts.

You can only upload one still image at a time per post.

The analytics reports give an inclusive overview but lack more comprehensive actionable reports.

5.     Blog2Social

·        Pros of Blog2Social

Blog2Social permits you to mechanize and share across to different social media platforms.

With the help of this tool you can get the top time to share your posts based on where your target audience lives.

·        Cons of Blog2Social

This tool lacks the capability to report your old blog posts. You can only upload posts as they go live.

There’s a sheer learning arc with slight training info.

6.     Awario

·        Pros of Awario

You can track down related keywords in your business, so you can connect with your target audience by using suitable hashtags and descriptions in your posts.

Personalized and Conversant reports give you all of the info you need to improve your social media marketing strategy.

·        Cons of Awario

Adjustment precise search standards can posture a challenge if you’re not sure what you’re looking for.

You can’t track your LinkedIn mentions with Awario, which could be a hurdle for people interested in increasing their individual brand with LinkedIn.

7.     Kicksta

·        Pros of Kicksta

You can have all of the equipment you need to discover profiles which are maximum possibly to interact together with your commercial enterprise with the help of monitoring audiences who follow your competitors, have comparable pursuits.

It instinctively involves with people who can most likely to follow your product, which results in more likes and shares.

·        Cons of Kicksta

It may additionally take some time before it reaches a selected target audience since it's miles AI-based software.

It does work nicely as an Instagram advertising tool. However, you’ll have to complement it with some other program if you need scheduling advantages and distinctive analytics information.